#REWIND
Mercedes-Benz Firsthand
The pre-owned program by Mercedes-Benz only includes cars that have passed 100 controls and feel like
they have never been used before. TV Commercial was supported and integrated by a display activation
and a print campaign.
Agency: Superegg / Creative Director: Pierluigi Riccio / Art Director: Mauro Lucafò / Copywriter: Barbara Bigi / Account: Ilario Ruffini / Production: Briciola TV
