Windows Vista & Office Retail Launch
Creative Director, Art Director
Creative Director, Art Director
THE BRIEF:
Launch Windows Vista and Microsoft Office at retail.
THE SOLUTION:
Create displays to align with consumers use of their PC's at big box retailers across the country. Have the creative ready to launch at "Midnight Madness" openings at Best Buy, Circuit City, Office Depot and other PC retailers.
THE RESULT:
The client was thrilled with the work and it was their best retail launch yet. The amount of elements, fixtures and merchandising was enormous.
MY ROLE:
Creative Director managing the client relationship and overseeing the design development. Leading a team of art directors and writer, as well as being hands-on with design many of the elements.
Launch Windows Vista and Microsoft Office at retail.
THE SOLUTION:
Create displays to align with consumers use of their PC's at big box retailers across the country. Have the creative ready to launch at "Midnight Madness" openings at Best Buy, Circuit City, Office Depot and other PC retailers.
THE RESULT:
The client was thrilled with the work and it was their best retail launch yet. The amount of elements, fixtures and merchandising was enormous.
MY ROLE:
Creative Director managing the client relationship and overseeing the design development. Leading a team of art directors and writer, as well as being hands-on with design many of the elements.
