The carrier more corporate high flyers choose
To demonstrate how the enhanced CPA Program could open up a world of opportunities for a career in accountancy, we needed create an integrated solution that worked for a South East Asia target market. Three key segments of students, professionals and employers were targeted in these markets.
Being a CPA opens up the world to a career built on professional accounting skills. So we used the powerful and immediate visual metaphor of airports, with executions in multiple languages which conveyed the excitement and opportunity of the worldwide demand for qualified CPAs,
Results?
- 100,000+ website hits in first 4 weeks
- 2,100 new members generated
- $6.3m in member fees
