The Fact Club
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The Fact Club is an initiative of De Publieke Zaak, a platform for social innovation. They aim to stimulate public debate around social issues like employment, housing, healthcare and energy by sharing clear, objective facts. To make these facts more accessible to the average reader, De Publieke Zaak asked us to design two interactive reports that present the information in a playful, attractive way.
Client — De Publieke Zaak
Products — Campaign website · Branding
Disciplines — Interaction design · Visual design · Front-end development
Year — 2012 / 2017
We transformed raw data, spreadsheets and data analysis meetings into attractive and easy-to understand infographics that encouraged readers to browse, interact and dive deeper into the issues. Our aim was to create a playful experience through the journey of serious facts.
Each report represents a very different social issue (elections and the job market), and each report was being shared through different channels. So to help the topics stand out, we decided to create two distinct visual brands that use different fonts, colors and illustration styles to highlight and clarify the information.
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