To celebrate the 125th anniversary of Cafés La Estrella we decided to pay homage to the first container that Don José Gómez Tejedor created in 1877.

The idea was to reinterpret the original design from a more modern perspective, but based on its fundamental characteristics. We were inspired by the gravure style of the first packaging, and with the invaluable help
of illustrator Abraham Menéndez, built a tribute to those 125 years using elements of the history of our coffee and our country.
 

First Sketches

 The illustrations of Abraham Menéndez
web

For this project I used the typography
Neutra Display, Medium Alt, Bold y Knockout HTF30-Junior Welterwt

Printed on Laminate paper 250 g. gravure
Ink: black, pantone 468, ink of specific formulation brown, matt varnish.

 

 

Creative Director: Belén Coca
Agency: La Despensa