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Smart Biking: Bikes Need Lights Too

Smart Biking
Bikes Need Lights Too
This design won a national silver ADDY® award for a poster campaign for the 2012 ADDY® Awards.

This is a poster campaign for safe biking awareness by purchasing a light for your bicycle. The graphics represent the chains of a bicycle, and the image they create relates to the broader idea of the campaign.
Christmas trees require lights to be seen in the dark. Why should your bicycle be any different?
A cityscape comes to life when it has its lights on. It would become a dark and dangerous place if they didn't exist. The same case applies for riding your bicycle.
Mobile app to remotely turn on bicycle light from phone
Smart Biking: Bikes Need Lights Too
Published:

Smart Biking: Bikes Need Lights Too

Poster campaign and mobile app promoting the use of a bicycle light and safe riding habits

Published: