Gelert
Copywriter: Sarah Mosseller
Copywriter: Sarah Mosseller
Challenge
Gelert is a small outdoor equipment company from the UK.In 2012, Gelert will launch in the US, going head-to-head with category giants like The North Face, REI, Columbia, etc.
Solution
Create a campaign that champions the Quasi-Adventurer—the festival-goer, the car-camper, the fireside drinker. A campaign for the real reasons people buy tents. Minus all the 'tude.
Gelert is a small outdoor equipment company from the UK.In 2012, Gelert will launch in the US, going head-to-head with category giants like The North Face, REI, Columbia, etc.
Solution
Create a campaign that champions the Quasi-Adventurer—the festival-goer, the car-camper, the fireside drinker. A campaign for the real reasons people buy tents. Minus all the 'tude.
iPhone App
Gelert's PITCH ONE iPhone app will help you plan, prepare and share all of your adventures, no matter if you want to follow the festival circuit, spend a night in the woods, or rage at a rally.
Gelert's PITCH ONE iPhone app will help you plan, prepare and share all of your adventures, no matter if you want to follow the festival circuit, spend a night in the woods, or rage at a rally.
PITCH ONE App
Content Aggegator Utilizes: Location-Based Technoloty, Augmented Reality
Ex: Car Camping
• Locates National Parks and other camping areas
• Makes campsite reservations
• Creates camping checklists and gear recommendations
• Detailed map for hiking, finding your tent or marking your bear-free pee tree
Content Aggegator Utilizes: Location-Based Technoloty, Augmented Reality
Ex: Car Camping
• Locates National Parks and other camping areas
• Makes campsite reservations
• Creates camping checklists and gear recommendations
• Detailed map for hiking, finding your tent or marking your bear-free pee tree
Festival Tour & Tent Cities
To help build brand awareness with the core-quasi-Adventurer target, Gelert will create a festival tour, complete with Gelert Tent Cities at the heart of each event.
Tent Sites Include: Qick Pitch SS Tent, Sleeping pods, Camping chairs, Festival swag
To help build brand awareness with the core-quasi-Adventurer target, Gelert will create a festival tour, complete with Gelert Tent Cities at the heart of each event.
Tent Sites Include: Qick Pitch SS Tent, Sleeping pods, Camping chairs, Festival swag
