Studio 1:1 and Studio Maatwerk came up with a design for the painting of a side elevation of an apartment complex in Eindhoven, to make the building come alive with an ‘augmented reality’ smart phone app they additionally developed. As far as we know, this is the first time this technology is directly applied on architecture.
DESIGN BRIEF
Woonbedrijf asked Studio Maatwerk and Studio 1:1 to see how a regular paint job of the side elevation of an apartment complex on the Von Flotowlaan could add a surplus for residents and the neighbourhood.
APPROACH
Studio Maatwerk and Studio 1:1 developed the idea to implement a new technique, augmented reality (AR), in public space. This technology uses a unique 2D image, called a ‘marker’. By pointing a smart phone
camera on a marker, technology can project a second layer over real time video input. By implementing this technology, the studios are the first to give a central stage to AR in an architectural design. After testing the format, various parties were approached to realise the project. Multi media students from neighbouring graphic college ‘de eindhovense school’ developed the visual side of the application, while Beyond Reality was responsible for putting the app together. By involving students from the area at the same time, makes the project context specific and creates the non-debatable connection between the college and the residents of the complex and immediate neigbourhood.
RESULT
The result is in itself already a surprising design where a house shape graphic on the side elevation draws attention. The possible interaction via the free ‘OpenHuisAR’ app adds a spatial surplus to the project and allows the passer-by the chance to engage playfully and unexpectedly with an every-day surrounding. This possibility encourages meetings and social interaction: the appearance of this modern phenomenon alone is reason enough for a chat between students and residents. The role of the students in the design process similarly provides them with a sense of pride: responsibility for the realization of such a landmark strengthensOpenHuisAR - Augmented Reality in de openbare ruimteleYouTube
Woonbedrijf asked Studio Maatwerk and Studio 1:1 to see how a regular paint job of the side elevation of an apartment complex on the Von Flotowlaan could add a surplus for residents and the neighbourhood.
APPROACH
Studio Maatwerk and Studio 1:1 developed the idea to implement a new technique, augmented reality (AR), in public space. This technology uses a unique 2D image, called a ‘marker’. By pointing a smart phone
camera on a marker, technology can project a second layer over real time video input. By implementing this technology, the studios are the first to give a central stage to AR in an architectural design. After testing the format, various parties were approached to realise the project. Multi media students from neighbouring graphic college ‘de eindhovense school’ developed the visual side of the application, while Beyond Reality was responsible for putting the app together. By involving students from the area at the same time, makes the project context specific and creates the non-debatable connection between the college and the residents of the complex and immediate neigbourhood.
RESULT
The result is in itself already a surprising design where a house shape graphic on the side elevation draws attention. The possible interaction via the free ‘OpenHuisAR’ app adds a spatial surplus to the project and allows the passer-by the chance to engage playfully and unexpectedly with an every-day surrounding. This possibility encourages meetings and social interaction: the appearance of this modern phenomenon alone is reason enough for a chat between students and residents. The role of the students in the design process similarly provides them with a sense of pride: responsibility for the realization of such a landmark strengthensOpenHuisAR - Augmented Reality in de openbare ruimteleYouTube
