THE BRANDThe brand, togheter with the motto, fishing for attention, contains the idea of something that is studied to appear normale from a far distance to show instead something weird once you come closer, an invitation to look better, ask questions, pay or receive attention.
THE FIRST SERIE OF IMAGES
For the first collection I've chosen the theme "SECTIONS" in its architectural meaning, trying to analize in three variants what this instrument of knowledge could signify
For the first collection I've chosen the theme "SECTIONS" in its architectural meaning, trying to analize in three variants what this instrument of knowledge could signify
A section shows togheter what is exposed and what is hidden, but we really want to always know which mecanism generates the appearence that we might admire? Sometimes knowing turns magic into sad prose, but on the other hand looking deeper we can see how everything is fascinating in the complexity of the reality's mechanism.
I dreAM VEGAN, cause I will eat meat only if it where taken from ground? Cause I will become vegan only if I can cultivate meat? Cause i can eat meat only because I don't know what is the necessary process for produce it? Or because I don't want to know that process? Filling the things we don't know with immaginary processes could be a tremendously funny way to fortificate our ignorance,
UN UOMO NUOVO, means "A NEW MAN", "UN UOMO UOVO", means "AN EGG MAN". We use to say to encourage someone to do something of which he's not sure, that it will be fine, that's not a big deal. The differences of perspectives from who lives something and who gives advices sometimes produces miracles of cruelty.
THE PRINTED T-SHIRTS
PROMOTIONAL MATERIAL WITH THE T-SHIRT
the paper ticked on the t-shirt
A small folding catalogue, up front, down back
ADVERTISING
