With a strong background in R&D, Audyssey creates cutting edge acoustic technology found in products from Jaguar, Denon, LG, IMAX and more. Levering their acoustical prowess, Audyssey soon expanded into the consumer audio market. Pull worked with Audyssey’s senior leadership and Apple to develop an entirely new identity for their first AirPlay enabled device.

Our goal was to create a highly differentiated identity that could live harmoniously throughout the Apple ecosystem, while gracefully catering to various user needs and environments. To achieve this, we carefully considered the latter, deciding that usability in space constrained scenarios like desktops and nightstands is paramount, resulting in the narrow footprint that makes the device so unique.