TREND ANALYSIS - TREND GUIDE CREATION

In order to create fresh designs, on target with the latest trends in fashion and print, I create global and competitive trend analysis.  Those observations are turned into a Trend Guide before each new season begins (Graduation, Baby, Wedding, Kid Birthday, etc). The pages act as a mood board and guide the overall feel of the collections my team and I create. They, also, act as a sales tool to validate the design direction to clients not familiar with popular trends.

As art director, when working with clients, who create content for our online tool, like Michaels, David Tutera, Martha Stewart or Kikki K, I create workbooks to communicate the *best practices* and limitations of the printer and tool. 

As Art Director of Gartner Digital, I created a digital "dashboard" (webpage) to help the members of my team and other companies (like MICHAELS.com and KIKKI K) to communicate more effectively and keep our shared interests in one place. This site was created using HTML, CSS and some light Java Scripting.