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Bēhance

  • Foundation 17 Dec 1962
    Chamber of Commerce 04 Jan 1963
    Formally approved by Dutch Government 05 Mar 1963
     
     
     
     
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    When I first entered this company, I felt something was happening here. What happened, was a group of people thoroughly committing themselves to a certain subject. A subject that apparently needed to be studied, understood, applied and developed, time and again. It drove the atmposhere with a certain grimness. This here is not about passion. It is about a sacred need.

    Our subject is design. We understand design as the tangible and manageable form of themes and futures, as the consistent pursuit of a necessary thought, as the implementation of scenarios, as the conceptualisation of a country and a culture from its mere essence. We help discover, stimulate dreams, make real, visualize direction. Design is never a being, but always a becoming, because what is there needs criticizing and improving. We are normative, in a willingly and knowingly manner, we define laws.

    Our subject is interaction and innovation. We understand virtual domains as autonomous and more than additional, because what merges online has repercussions on the offline world and what is true in one place has a different significance in a network. We drive innovation and turn the virtual into real and tangible perspectives. We change laws, models and experiences, to lead our thinking and that of our environment. We accept dynamics as a working method.
     
    Our subject is identity. We understand identity in an applicable manner, as shared ambition, as origin and future simultanuously, as a construct of the interaction with one’s environment, as a shared values system. Identity is a complex concept, as it escapes us each time we pursue its essence. We are searching for the philosopher’s stone. It is an onrushing finish, partly because of ourselves.

    We have no alternative for what we do. We can only exist at the high level we operate on. Without that level, we would not be ourselves and would not stand a chance.
     
    But damn – what it brings us and the world! What a unique clustering of brainpower and quality awareness! What an unspoken, but deep mutual understanding. What an obvious desire for renewal, an indispensable perseverance. That’s what I wanted to belong to. Then, today, tomorrow.
     
    TOTAL IDENTITY is a choice.
  • Meeting in early 1963 Dick Schwarz, Friso Kramer,
    Benno Wissing, Ben Bos, Paul Schwarz, Wim Crouwel
    Photography Jan Versnel
  • Client TD Associatie voor Total Design, Amsterdam
    Assignment Corporate Design
    Designers Wim Crouwel, Benno Wissing
  • Client PAM, Rotterdam
    Assignment Corporate Design
    Designer Benno Wissing
  • Client SHV, Utrecht
    Assignment Corporate Design
    Designer Benno Wissing
  • Client Total Design, Amsterdam
    Assignment Development of computer typeface
    Designer Wim Crouwel
  • Client Amsterdam Airport Schiphol
    Assignment Signage
    Designer Benno Wissing
  • Client Randstad Uitzendbureau, Amsterdam
    Assignment Corporate Identity
    Designer Ben Bos
  • Client Furness, Rotterdam
    Assignment Corporate Design
    Designers Ben Bos, Wim van der Weerd
  • Client World Expo Osaka, Japan
    Assignment Dutch pavillion
    Designer Wim Crouwel
  • Client PTT, The Hague
    Assignment Phonebook
    Designers Wim Crouwel, Jolijn van de Wouw
  • Client Makro, Amsterdam
    Assignment Corporate Design
    Designers Benno Wissing, Hartmut Kowalke
  • Client Municipality of Rotterdam
    Assignment City Branding
    Designer Wim Crouwel
  • Publisher Unit Editions
    Authors Ben Bos, Tony Brook, Adrian Shaughnessy
  • Client Het Spectrum, Utrecht / Antwerp
    Assignment Encyclopedia
    Designer Wim Crouwel
  • Client Bouwfonds Nederlandse Gemeenten, Hoevelaken
    Assignment Corporate Design
    Designers Bram Engelse, Wim Crouwel
  • Client PTT, The Hague
    Assignment Postage stamps
    Designer Wim Crouwel
  • Client Stedelijk Museum, Amsterdam
    Assignment Poster
    Designer Wim Crouwel
  • Client Van Heugten bv, Heuga, Leusden
    Assignment Annual Report
    Designer Jurriaan Schrofer
  • Client Globetheater, Amsterdam
    Assignment Poster
    Designer Anthon Beeke
  • Client Municipality Capelle aan den IJssel
    Assignment City Branding
    Designer Ben Bos
     
  • Client PTT, The Hague
    Assignment Special edition ‘100 years of telephony’
    Designer Jolijn van de Wouw
  • Client Mart Spruijt, printers, Amsterdam
    Assignment Calendar
    Designer Paul Mijksenaar
  • Client Cité des sciences et de l’industrie, Paris, France
    Assignment Signage
    Designers Jolijn van de Wouw, Kees Ruyter, Wim van der Weerd
  • Publisher Reflex, The Netherlands
    Designers Jelle van der Toorn Vrijthoff, Frans Lieshout
    Text Kees Broos
  • Client Hong Kong and Shanghai Banking Corporation, Hong Kong
    Assignment Signage
    Designer Wim van der Weerd
  • Client Muziektheater, Amsterdam
    Assignment Corporate Design Programme for Het Muziektheater,
    the Dutch Opera and the Dutch National Ballet
    Designer Gijsbert Dijker
  • Client CLB, Amsterdam
    Assignment Corporate Design and Packaging
    Designers Daphne Duijvelshoff-van Peski, Reynoud Homan, Jan-Willem den Hartog
  • Client Randstad Holding, Amsterdam
    Assignment ‘Wrapping’ of art deco building, Utrecht
    Designer Ben Bos
  • Client KVGO, Amstelveen
    Assignment Yearbook KVGO ‘Grafisch Nederland’
    Designers Joost Klinkenberg, Wim Verboven, Karin Ligthart
  • Client Suikerunie
    Assignment Annual report 1989
    Designer Frans van Lieshout
  • Publisher Inmerc, The Netherlands
    Designers Jelle van der Toorn Vrijthoff, Frans Lieshout
    Text Hub Hubben
  • Client PTT, The Hague
    Assignment Interior Design Dutch postoffices
    Designers Stan Spangenberg, Radboud van Beekum
  • Client Kieler Woche, Kiel, Germany
    Assignment Event Design
    Designer Ben Bos
  • Client IBM Nederland, Amsterdam
    Assignment Poster ‘IBM Information Network’
    Designer Hans P Brandt
  • Client Dutch Ministry of the Interior, The Hague
    Assignment Dutch passport
    Designers Jelle van der Toorn Vrijthoff, André Mol
  • Clients Four European railroad companies:
    SNCF (France), NS (The Netherlands), SNCB (Belgium) and DB (Germany)
    Assignment Brand Design Thalys, interior and exterior
    Designer Jelle van der Toorn Vrijthoff
  • Client Looten de Sonnaville, The Hague
    Assignment Corporate brochure, Vision ‘95
    Designers Hans P Brandt, David de Jong
  • Client Twynstra Gudde, Amersfoort
    Assignment Annual review
    Designers Hans P Brandt, David de Jong
  • Client Mass Transit Railway Corporation, Hong Kong
    Assignment Signage
    Designers Jelle van der Toorn Vrijthoff (Industrial design by Norman Foster Associates)
  • Client Stichting Sanquin Bloedvoorziening, Amsterdam
    Assignment Corporate Design
    Designers Aad van Dommelen, Monique Coffeng
  • Client Dutch Ministry of Foreign Affairs, The Hague
    Assignment Corporate Design
    Designers André Mol, Aad van Dommelen
  • Client Total Identity, Amsterdam
    Assignment Corporate Typeface ‘Oneliner’
    Designer Aad van Dommelen
  • Client Bouw- en techniekconcern TBI, Rotterdam
    Assignment Positionering
    Designer Stephan Saaltink
    Consultant Hans P Brandt
  • Client KLM, Royal Dutch Airlines, Amstelveen
    Assignment Design Programme
    Designers Aad van Dommelen, Léon Stolk
    Consultant Hans P Brandt
  • Client Royal Van Zanten, Hillegom
    Assignment Corporate Identity Programme
    Designer André Mol
    Consultant Martijn Kagenaar
  • Client Al Futtaim, Dubai, UAE
    Assignment Corporate Identity, Corporate Typeface
    Designer Jelle van der Toorn Vrijthoff
    Manager Eli Vlessing
  • Client Koninklijke BAM, Bunnik
    Assignment Corporate Identity
    Designers Aad van Dommelen, Saskia Stolz
    Consultant Hans P Brandt
  • Client Protestantse Kerk Nederland (PKN)
    Assignment Corporate Identity
    Designer Aad van Dommelen
    Consultant Ellen Kuipers
  • Client Bewerbungskomitee Leipzig 2012, Germany
    Assignment Corporate Identity
    Designer Léon Stolk
    Consultant Hans P Brandt
  • Publisher BIS Publishers, The Netherlands
    Edsco de Heus, Hans Brandt, Aad van Dommelen and others
  • Client HyundaiCard Company, Seoul, South Korea
    Assignment Corporate and Brand Identity
    Designers Aad van Dommelen, André Mol
    Consultants Young sik-Oh, Eli Vlessing
  • Client Fortis ASR, Utrecht
    Assignment Corporate Identity and online identity base (i-Base®)
    Designers Youri Stavenuiter, Aad van Dommelen
    Consultant Hans P Brandt
  • Client Netherlands Competition Authority (NMa), The Hague
    Assignment Accountability in annual report
    Designer Edwin van Praet
    Consultant and editor Stijn van Diemen
  • Client GITP, Nijmegen
    Assignment Redesign services, corporate Identity and communication strategy
    Designer Léon Stolk
    Consultant Hans P Brandt
  • Client FiftyTwoDegrees, Nijmegen
    Assignment Location branding, logo acting like a virus  
    Designer Léon Stolk
    Consultant Hans P Brandt
  • Client Vedior, Rotterdam
    Assignment Campaign ‘Lust for Life’
    Designer Guido van Breda
    Consultant Dennis Glijn
  • Client ROC Midden Nederland, Utrecht
    Assignment Partition of an education institute into twelve network colleges  
    Designer Guido van Breda
    Consultants Dennis Glijn, Hans P Brandt
  • Client Bavaria, Lieshout
    Assignment Rebranding of a beer brand as an explorer
    Designers Aad van Dommelen, Mark Schuijt
    Consultant Hans P Brandt
  • Client Netherlands Government Information Service, The Hague
    Assignment Online identity base (i-Base®) central government visual branding
    Developers Jan de Groot, Mike Jungschlager, Simon de Vlieger
    Consultants Marcel Douw, Arvid Smit
  • Client Holland Financial Centre (HFC), Amsterdam
    Assignment Corporate design and communication
    Designer Brian Bibi
    Consultant Bert de Wit
  • Publisher BIS Publishers, The Netherlands
    Stijn van Diemen, Hans P Brandt, Peter Verburgt, Julius van der Woude and others
  • Client Ando printers, The Hague
    Assignment Ando Agenda 2010  
    Designers Edwin van Praet, Yu Zhao
    Consultant Marcel Douw
  • Client Rotterdam Academy of Architecture and Urban Design, Rotterdam
    Assignment Living identity
    Designers Felix Janssens, David van ’t Westende
    Consultant Caro van Dijk
  • Client Royal Ahrend, Amsterdam
    Assignment Redefining services, Humanising_Spaces and corporate branding
    Designer Felix Janssens
    Consultants Bob van der Lee, Hans P Brandt, Yvonne van der Graft
  • Client Victor Russo’s Osteria, Leiden
    Assignment Corporate identity and product branding
    Designers Maarten Brandenburg, Felix Janssens
    Consultant Bob van der Lee
  • Client Br(ik, Brussel, België
    Assignment Inviting Flemish speaking youths to enrol in one of Brussels’s universities
    Designers Felix Janssens, Dimitri van Loenen, David van ’t Westende
    Consultants Caro van Dijk, Dennis Glijn
  • Client Scheepvaartmuseum, Amsterdam
    Assignment My Scheepvaartmuseum, personalised exhibitions
    Designer Paul Wolfs
    Consultant Martijn Arts
  • Client Floriade 2022, Holland Central
    Assignment Vision, marketing strategy, branding and bid book
    Designers Edwin van Praet, Yu Zhao
    Consultants Stijn van Diemen, Hans P Brandt
  • Client Total Specific Solutions (TSS), Utrecht
    Assignment Annual report 2011
    Designers Edwin van Praet, Yu Zhao
    Consultant Dmitri Berkhout
  • Client Boon Edam, Edam
    Assignment Engagement process based on internal and external branding
    Designer Felix Janssens
    Consultants Bob van der Lee
  • Client EnergieSprong/SEV, Rotterdam / De Transitieformule, Amsterdam
    Assignment Building community ‘Sustainability of buildings’
    Designers Edwin van Praet, Yu Zhao
    Consultants Stijn van Diemen, Elisabeth Kroon
  • Initiative Total Active Media and TSS Yonder
    Product Social Cardio, iPhone app measuring online dynamics
    Designer David van ’t Westende
    Consultant Martijn Arts
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    Thanks for watching – March 5, 2013