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Bēhance

5 Gum Product Launch

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  • 5 Gum Solstice and Zing product launch

    Market the launch of two unique flavors in a way that stimulates the senses of 16-22 year-olds and smacks 'em over the head at different touch points. "But it's just gum" you say? The first flavor: a simultaneous warm and cool mint. The other: a bubblegum that changes from sour to sweet. Pretty neat.

  • Online advertising keyframes
  • Rich media expanding units. Mix (and scratch) your warm and cool sounds.
  • Online advertising keyframes
  • Rich media expanding units. Bubbles follow your lead and transition from sour to sweet. Yum!
  • Interactive screensaver
  • Cool Iris News Partnership 
  • role: associate creative director