4Most is a new television channel from Channel 4, showing programmes that make it the 'foremost' channel in over 60s lives; the best in drama, documentary, lifestyle and arts programming.
The logo encompasses both the necessary ‘4’ and the ‘M’ of ‘Most’, into a design that is modern yet sophisticated and mature.
The idents for the television campaign initially show dull, unsophisticated scenes. These are then gradually interrupted by a 3D version of the 4Most logo,which grows bigger and is filled by the alternatives to these places; a contemporary landscaped garden, or a classy wine bar. These places are modern, forward thinking, innovative and fresh, yet grown up.