The 2013 Farewell Candlestick Campaign was developed to commemorate the 49ers final season at Candlestick Park. The Farewell logo was developed for merchandise, for use across marketing collateral and is showcased at the 50 yardline.
The retro feel spreads across all season collateral such as merchendise, publications, game matchups and schedules, and the season ticket package. The 2013 Farewell Candlestick Tickets feature the Top 10 49ers Moments in Candlestick Park history. The moments were voted on by the fans and will be celebrated during
each game, counting down to the final game and the #1 moment – The Catch. The tickets came in a custom soft-touch box with a commertaive logo pin and a book which tells the story of the Top 10 moments.
Throughout the season the 49ers will be giving away retro in-stadium giveaway iteams such as logoed flags and pennants.
