For Tulsa (where the tournaments took place), the tournaments marked the beginning of something big for the city. It was the first major sporting event held in the city for some time, and the first ever held in the new, state-of-the-art BOK Center. Thus, "BIG" became the central theme of our campaign. Television spots featured 300-foot tall basketball players marching towards the BOK Center, while print advertisements showed giant basketballs rolling towards downtown.

Below are two radio spots which I co-wrote with another member of the team. 

The first spot aired at the beginning of the campaign, while the second aired in December as a ticket push.