To create aquintessential design, beautiful botanical pear illustrations were united witha backdrop of aged parchment paper. The typographic style was inspired bybeverage packaging, with Serlio used for main product name. The range initiallycomprised of a room spray in an elegant shaped glass bottle that was packagedwithin a printed card tube and a box set of three soaps in a rigid box, howeverowing to products success, a range extension quickly followed.