A Summer Without Rain...
A summer campaign, for Widerøe airlines, that challenged the wettest summer in over a hundred years.
Product: Widerøes Norway-ticket – A ticket that lets you fly as much as you want
Solution: Use our product to escape the rain and show people a Norwegian summer that no one thought was possible – A SUMMER WITHOUT RAIN.
Results: The campaign created a different kind of problem: For the first time in history, our client's planes got over booked during the summer time. And for the three weeks the campaign was on, Widerøe's Facebook page increased with 50%.
Product: Widerøes Norway-ticket – A ticket that lets you fly as much as you want
Solution: Use our product to escape the rain and show people a Norwegian summer that no one thought was possible – A SUMMER WITHOUT RAIN.
Results: The campaign created a different kind of problem: For the first time in history, our client's planes got over booked during the summer time. And for the three weeks the campaign was on, Widerøe's Facebook page increased with 50%.
Art Direction: Kjetill Nybø/Christian Aune
Copywriting: Hallvard Fjeldbraaten
Design: Alexandra Thorvall
