"I´m a gamer and spilling virtual blood means nothing to me."

Each year less young people donate blood. And it is a necessity, specially in war torn regions. So Banc de Sang i Texts asked us to create awareness on the subject and the importance of young blood donation.

We took advantage of Barcelona Games World to create a very different game. One that linked young people and blood donation.

What if every virtual death meant a real blood donation?

We wanted to create awareness about the mindless spilling of virtual blood in videogames, and the need for blood donations in real life.

We created a technological bracelet connected to the game controller so that when a player died, the bracelet automatically collected blood from them.