Most doctors confuse this treatment with drugs and therefore compare it with them. The fact is that MedTech products is not at all comparable to drugs and the challenge in this project was to reposition the treatment and explain how it works.
30 000 cellulose marbles adsorbes the inflammatory active white blood cells when the patiens blood is filtered through the device. This eases the attack on the colon and gives it time to heal. A logical treatment.
A DM series which plays with the confusion with drug treatment.
A patient site that explains both the disease and the logical treatment.
We also made a game that explains the adsorption of white blood cells and how it helps heal the colon.
