The conclusive effort of making a shoe rack, which identifies as exclusive, minimalistic and functional. The Moodstand identity is based on the same values as the product: carefully chosen materials, adjustability, together with a geometrically and Scandinavian expression. Recurrence of lasercut acrylics references a fine line of congruence between product and identity.
The vision has been to create a strong brand identity, which is easily deciphered - seamlessly tied together by product, packaging and graphical elements. The adjustability of the Moodstand is directly translated into a flexible grid system, where both the stroke and line distance are uniformly scaled. Like the simple and honest use of materials in the product, the Moodstand identity is not predefined in color, but rather in depth and texture, where the relation between light and dark is utilized.
