This was a group project at university. The campaigns aim was to make people aware of the dangers of reservoirs. The main part of the campaign was the TV advertisement that would also be shown on social media sites such as Facebook, Twitter and YouTube. 

The tagline 'Have the Conversation' came from the video, we thought this summed up the campaign nicely. The aim of the advert is to encourage parents to 'have the conversation', about the dangers of reservoirs, with their children.

These billboards would be placed in urban areas near reservoirs such as Cardiff, to make people aware of the dangers of reservoirs. The billboards were made in English and Welsh to cover speakers of both languages.

The campaign would be shared on social media sites such as Facebook, Twitter and Instagram to reach a wide audience.

The campaign would also be on the Welsh Water website so that the audience could visit the website to find out all the important information on reservoirs.