Prince
Who's Next
Who's Next
Prince, one of the world’s biggest tennis brands, had gone from an industry leader to the official racquet of moms and bankers everywhere. They needed to regain their grit, passion and youth. Badly. Our solution? Take Prince gear out of country clubs and put it in the hands of young, hungry players – future champions who truly reflect the passion, drive and badass tennis of the Prince brand. Prince who's next.
I was the designer and art director, Noel Nickol was the writer.
I was the designer and art director, Noel Nickol was the writer.
