Client: Chevy
Agency: Commonwealth/McCann
Production: Tool of North America
Agency: Commonwealth/McCann
Production: Tool of North America
Commonwealth // McCann and Tool partnered together to give the typical car manual a facelift. By using computer vision and AI recognition Tool was able to create a mobile experience that is activated by a simple scan of the brochure at a local Chevy dealership. The scan leads to supporting video content to better explain car features and ultimately to product sales at the point of purchase.
Regen on Demand and One Pedal Driving are two of the several animated videos that I helped with design, built, modeled in Cinema 4D, animated, and rendered using Octane.
Included are design explorations and styleboards that helped establish the look, feel, and colors of each video.
