Business Grapevine | In-House business start-up for an extension to Executive Grapevine

www.businessgrapevine.co

Business Grapevine is a digital magazine that aims to be a newsletter to inspire the UK's Business Leaders, branching from Executive Grapevine's HR and Recruitment Grapevine magazines. It was an pilot in the HR sector, being the first of it's kind to offer Bussiness Leaders all that it does, as well as being done so in such an innovative way. 

Working alongside Digital Design Specialist Oliver Albury and Developers William Taylor and Rick Xu, we worked from the ideation to polish of the new start-up. From the logo, colour schemes, texture, visual tone of voice to written tone of voice, my focus was on taking the brief and creating brand development of style within the website and newsletter. The team worked together to design for the brief, whilst challenging it and pushing the digital and technical side to be the very best. The written content was provided by the Editorial team who we engaged heavily with to ensure we created something together.