Whether it’s due to the tanning culture or just simply forgetting to put on sunscreen, the populace doesn’t use sun protection enough. According to the American Academy of Dermatology, only 14% of men and 30% percent of women stated that they use sunscreen regularly. Consequently, studies show that 1 in 5 people will develop skin cancer before the age of 70. 

The answer to how to get consumers to start applying more sunscreen lies within our youth. Generation Z is bold, brash, and unafraid to be who they are. My Pale Ass embraces body positivity and uses crude humor to help consumers choose the right products to protect their skin.