Filled with lots of dry statistics and charts, The Market & the Medium brochure is used to sell advertising in the Winston-Salem Journal to national accounts not familiar with Winston-Salem and it's surrounding communities. For this major design over-haul I and up-and-coming photographer, David Wainer (now of Hot Shoe Creative,) went around the area to capture everything that makes Winston-Salem special, the Arts District, the Stevens Center, even the ol' dirt mall.
I took those images and integrated the content headers and charts to make them more visually interesting and express the personality and culture of the area. Featured below are a few samples from the piece including: the Winston-Salem Journal's plant (cover); lunch at First Street Draught House (table of contents); a construction project downtown; the Stevens Center (center spread) and downtown landscape as well as residential areas.
