Visual Rhetoric in Advertising
This publication focuses on understanding of the importance of Visual Rhetoric that is quite often used to emphasize different communication solutions in advertising. Various chapters explore the detailed meaning of the term Visual Rhetoric and its usage in different advertising campaigns from all over the world. It further defines the basic Visual Rhetoric devices with the help of some visual examples taken from existing advertising campaigns. This publication is designed to inform the reader of the effectiveness of advertisement that uses rhetorical devices as a creative tools.
