DStv
Case study
The Great Outdoors can be pretty terrible in winter. Luckily, the Great Indoors is fantastic all-year-round. It’s a world filled with live sport, the latest series and movies, travel shows, documentaries, news, music and more.
DStv wanted to remind its Premium subscribers of this during the cold winter months when everyone was spending their days indoors. So DStv sent selected Premium subscribers a Great Indoors survival kit.
Direct marketing element
To further entrench the campaign, DStv Premium customers received a unique stay-at-home survival kit that subsumed the notion of outdoors exploration and transformed the home (and DStv Premium content) into the perfect place to explore and discover new and amazing things.
To further entrench the campaign, DStv Premium customers received a unique stay-at-home survival kit that subsumed the notion of outdoors exploration and transformed the home (and DStv Premium content) into the perfect place to explore and discover new and amazing things.
Campaign elements
In addition to standard elements such as email, SMS, MMS, banners, social media posts and in-store activations, it also featured innovative temperature-sensitive tactical activations.
Certain shows were assigned specific temperatures and when the outside temperature reached the trigger temperature, the relevant show was promoted across multiple platforms.
In addition to standard elements such as email, SMS, MMS, banners, social media posts and in-store activations, it also featured innovative temperature-sensitive tactical activations.
Certain shows were assigned specific temperatures and when the outside temperature reached the trigger temperature, the relevant show was promoted across multiple platforms.
OOH
MMS
Animating banner
