FONDA

The Fonda fishery builds its identity on the basis of a combination of high-quality products and family tradition. Boris Balant participated in the establishing of the Fonda brand and then worked in close cooperation with the family to develop the family company’s overall visual identity in parallel with its development.

Humanist then designed the further development and reinvigoration of the brand with a focus on transparency, dynamics and youthfulness, with a simultaneous emphasis on the family’ indigenous origins, based on authentic images of the family. The family saga of a top-quality world-class fishery also received fresh impetus through the redesign of the logo, expansion of the contents and a new website.

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• visual identity
• brand story
• AD
• illustration
• packaging
• website and online store
• advertising

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The project was reviewed on:
Lovely Package
http://lovelypackage.com/fonda/