Beginning sketches 

Knowing that the client will use this to watermark his photographs, I switched my focus from the word "pull" to developing a monogram. During this phase, I would often switch between sketching by hand and sketching in Adobe Illustrator. 

The client's main focus is product and building photography. I started exploring what the monogram would look like if it mirrored the side of building. I also tried to keep the design looking slightly sporty since the client does other photography work as well. 

I ended up going with longer lines on the left side of the monogram for balancing purposes. Keeping the lines and angles straight instead of rounding seemed appropriate for this client.