H&M Loves Music
Communication Design
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H&M Loves Music is an annual music event hosted by H&M with a goal of providing a platform to promote new upcoming artists in music industry and also creates a more exciting way for H&M to engage with their loyal customers.
The concept is based on the fact that people wanted to bring their friends to attend big event like this so that they can share every single awesome moment with the people they care about. The series of characters design was inspired by the things that best friends do with each other, for example like fist bump, harmless prank and etc. By using this series of characters, target audience can relate to all these kind of situation and also remembering their friends the moment they saw the visual.
- Event Poster Design -
- Event Welcome Kit -
Target audiences will receive this welcome kit once they purchase the entry ticket.
- Event Crew Item -
- Sticker for Messenger -
These days most of the people use Messenger to keep in touch with their friends. One of the greatest feature of
Messenger is that there’s a ton of stickers you can choose from to interact with friends. So H&M Loves Music
will be publishing a series of character sticker available for people to download during the event period.
- Official Facebook Page -
A Facebook page will be set up during the event period. The page will constantly updating
the latest info about the event and allowing people to share this event to their friends.
THANKS FOR WATCHING.
