Gran Prix en los Campro Globes Awards
Cannes Shortlist Finalist 2008
Silver Wave Río
Siver Diente Círculo Creativos
Bronze MAA GLOBES AWARDS
INTEGRATED MARKETING BRAND EXPERIENCE
CAMPARI RED PASSION CITY:
It's a circuit of events along the whole Buenos Aires City. Each Event had a performance on an Historic Buenos Aires Building revealing a Secret Passion History inside of it.
Consumers could participate in the event, and travel by horses carriages through the 4 stories and buildings, the were all well decorated in Red Passion.
ESPAÑOL:
Campari Red Passion City revela las historias de pasión de la Ciudad de Buenos Aires y despierta todo lo sensual, prohibido, lúdico y sofisticado que permanecía dormido en nuestra gran urbe. La propuesta se presenta como la evolución conceptual de su exitoso antecedente Campari Red Passion District, donde la pasión y el glamour de Campari se adueñaban del barrio de Palermo, sus artistas y diseñadores. Hoy ya no se trata de un barrio, sino de toda la Ciudad. Mediante esta iniciativa, Campari propone un circuito de varias locaciones cuyas historias relatan hitos pasionales. Así, los visitantes descubrirán la magia oculta detrás de cada punto del recorrido; de aquellos edificios y construcciones emblemáticas que nos develen las pasiones ocultas de la Ciudad.
Premios: Cannes (shortlist) / Lápiz de oro / Campro Globes Award (GP + 2 oros) / MAA Globes Award (bronce) /Wave (plata) / Diente (plata)
CAMPARI RED PASSION CITY:
It's a circuit of events along the whole Buenos Aires City. Each Event had a performance on an Historic Buenos Aires Building revealing a Secret Passion History inside of it.
Consumers could participate in the event, and travel by horses carriages through the 4 stories and buildings, the were all well decorated in Red Passion.
ESPAÑOL:
Campari Red Passion City revela las historias de pasión de la Ciudad de Buenos Aires y despierta todo lo sensual, prohibido, lúdico y sofisticado que permanecía dormido en nuestra gran urbe. La propuesta se presenta como la evolución conceptual de su exitoso antecedente Campari Red Passion District, donde la pasión y el glamour de Campari se adueñaban del barrio de Palermo, sus artistas y diseñadores. Hoy ya no se trata de un barrio, sino de toda la Ciudad. Mediante esta iniciativa, Campari propone un circuito de varias locaciones cuyas historias relatan hitos pasionales. Así, los visitantes descubrirán la magia oculta detrás de cada punto del recorrido; de aquellos edificios y construcciones emblemáticas que nos develen las pasiones ocultas de la Ciudad.
Premios: Cannes (shortlist) / Lápiz de oro / Campro Globes Award (GP + 2 oros) / MAA Globes Award (bronce) /Wave (plata) / Diente (plata)
RED PASSION STORIES:
Kavanagh Building: The story of two Aristocratic families faced against each other, because they didn't want their son/daughter be married. One of the families made built this building to not see the other families church.
Regina Theatre: Regina was a lover of Marcelo T. de Alvear an aristocratic politician. He made built her this Theatre for her to stay in Buenos Aires, and gave her Red Flowers every Night.
Museum Buenos Aires: The Art and Passion of a Building designed by Gustave Eiffel.
Barolo Palace: A building based on the Divine Comedy of Dante Alighieri. With Hell, Purgatory, and Heaven where there's a Big Light that rotates like the one of the Eiffel Tower. The launch event was in this building with Juliette Lewis and The Licks performing on the Purgatory.
Kavanagh Building: The story of two Aristocratic families faced against each other, because they didn't want their son/daughter be married. One of the families made built this building to not see the other families church.
Regina Theatre: Regina was a lover of Marcelo T. de Alvear an aristocratic politician. He made built her this Theatre for her to stay in Buenos Aires, and gave her Red Flowers every Night.
Museum Buenos Aires: The Art and Passion of a Building designed by Gustave Eiffel.
Barolo Palace: A building based on the Divine Comedy of Dante Alighieri. With Hell, Purgatory, and Heaven where there's a Big Light that rotates like the one of the Eiffel Tower. The launch event was in this building with Juliette Lewis and The Licks performing on the Purgatory.
Exclusive Show by Juliette Lewis
Invitation
Envelope
Agencia: Craverolanis
