IED event La seduta impossibile

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IED - La seduta impossibile

Graphic design for the Fuorisalone event - Milan

I was asked by Istituto Europeo di Design (IED Milano) to develop a graphic concept for the Fuorisalone event "La seduta impossibile - riflessioni irriverenti sul tema del sedere" made in collaboration with Segis.

I got inspired by the beautiful and elegant chair hanging from a window of IED building, which is actually offering an "impossible sitting", theme of the exhibition, and developed layouts for flyer, cd, digital save-the -date, exhibition totem, poster, postcard and exhibition catalogue.