The Challenge:
Crafting packaging that not only stands out on the shelf but also immerses the consumer in the rich flavors and culture of Mexico.
Crafting packaging that not only stands out on the shelf but also immerses the consumer in the rich flavors and culture of Mexico.
Our Creative Approach:
We drew inspiration from the vibrant celebration of Día de los Muertos (Day of the Dead), a cherished Mexican tradition honoring departed loved ones with lively festivities. Within the packaging, our illustrations paid homage to La Calavera Catrina (The Elegant Skull), an iconic figure synonymous with Día de los Muertos, characterized by an elegantly adorned skeleton visage.
We drew inspiration from the vibrant celebration of Día de los Muertos (Day of the Dead), a cherished Mexican tradition honoring departed loved ones with lively festivities. Within the packaging, our illustrations paid homage to La Calavera Catrina (The Elegant Skull), an iconic figure synonymous with Día de los Muertos, characterized by an elegantly adorned skeleton visage.
The Outcome:
The result is a one-of-a-kind, limited-edition packaging concept featuring an authentic wood-inspired exterior adorned with premium finishes. Upon opening, it unveils a captivating brand narrative, seamlessly blending the essence of Mexico's cultural heritage with the finest tequila.
The result is a one-of-a-kind, limited-edition packaging concept featuring an authentic wood-inspired exterior adorned with premium finishes. Upon opening, it unveils a captivating brand narrative, seamlessly blending the essence of Mexico's cultural heritage with the finest tequila.
