MINI BRIEF
BBC news is launching a news site which aims to engage 18-35 year olds more with the main news. You need to redesign two full web page screens.
Rationale
When redesigning the BBC news homepage I had to keep in mind the brands identity. I made sure I kept some elements that people would recognise that belonged to BBC news. I needed the information to be digested quickly and simply, so designing a smooth visual journey from start to finish was vital.
The news reports now have room to breathe and with a simplistic grid view it allows the user to choose more clearly which story Is best suited for them. I have reduced clutter and introduced a new colour scheme that fits to the intended younger audience.
