The concept behind this was “to get the ball rolling.” It doesn't take much to help out this organization they just need a place to start.Through out the commercial, I wanted to have something that connected all the scenes together. I used the ball to accomplish that goal. While this ball moves from scene to scene. There was a lot of information I could have used and the challenge was to simplify all that information down to just 15 seconds.

I felt that the animals needed to react towards the ball. I decided to add secondary motion to each animal.