Moscow is the biggest consumer market in Russia. People spend a lot of time in shops and malls, it has become a cultural element of Moscow life. There are over 100 big shopping malls in Moscow and the almost same amount of small shopping centers and monofunctional retail boxes, filling the market and making good business.

Strelka students offer six visions that could change malls as we know it. The projects are presented as short videos and placed on site.

© 2016

Client: Strelka Institute

Design & Production: Strelka Studio

Role: identity, web design

Appearance: 

Hallo Inter, Hover States

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