This museum exhibition, Trees and Other Ramifications: Branches in Nature and Culture focused on the juxtaposition of trees and branches with nature and culture and how they resemble one another.
In order to form a solution to branding the exhibit, I created an identity of an ampersand and a tree to show the likeness between a man-made symbol and nature. This identity was pulled throughout the three pieces in the exhibit to reinforce the ideas presented in the museum's exhibit.