Bone Marrow Donation Program (Integrated)
YOU DECIDE
17,000 bone marrow donor registrations within a year. That's the target we had to hit in 2016. But how do we get people to step up?
We started with a simple insight: if someone was crying, it could be out of joy or out of pain. So we created such moments and then left viewers with the power to decide the ending.
EFFIES 2017 – 1 Gold
We started with a simple insight: if someone was crying, it could be out of joy or out of pain. So we created such moments and then left viewers with the power to decide the ending.
EFFIES 2017 – 1 Gold
CREATIVE CIRCLE AWARDS 2016 – 1 Bronze (Film), 2 Finalists (Direct)
SPH IINK AWARDS 2016 – 1 Gold (Print)
Campaign Overview
TVC
Online Film
Print
