The gift card holder was developed out of the need to make gift-card-giving more presentable. The design displays the card in a swift pop up motion, creating a delightful experience.
It features a 2-piece construction as well as a lock mechanism that keeps the card shut. Traditionally, pop-up mechanisms often require complex constructions. To ensure easy assembly, much of the design went into simplifying the dieline, making it more suitable for mass production.