L'Aisance is a restaurant inspired by the French vintage imaginary,
which offers a flexible menu in a relaxed atmosphere.
The graphic identity is composed of a logotype and isotype, which can work together or isolated depending on the piece in different versions. The graphic work is based on the characteristic shapes of the French vintage art in posters and graphics. These shapes are remade for the brand to create organic , subtle and extensible ones.
The arched logotype, inspired by the typography commonly used in the cuisine business, has been updated with a sans serif font, with details on the left which remind us of filleted letters,
The system is complemented by handwritten typography that makes the set look more modern and less rigid. L'Aisance then expresses the concepts of a relaxed ambiance and inspiring French cuisine.
The arched logotype, inspired by the typography commonly used in the cuisine business, has been updated with a sans serif font, with details on the left which remind us of filleted letters,
The system is complemented by handwritten typography that makes the set look more modern and less rigid. L'Aisance then expresses the concepts of a relaxed ambiance and inspiring French cuisine.
