Seine River Cabinets
Building Through Transformation
Seine River Cabinets has been designing and manufacturing custom cabinets since 1980. After they approached us and our initial consultations were complete, it became clear that Seine River needed to revitalize their brand, refocus their position, and develop unique messaging. Based on research and customer interviews, it was evident that customers buying cabinets want more than just a new kitchen or new cabinets. They want their space to reflect a better version of themselves. For customers, Seine River delivers more than just cabinets: they deliver pride through transformation. This would be the insight that guided the strategy and development of the new Seine River brand and communication platform.
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