MIG Insurance
Reinventing the Role of the Insurance Broker
MIG Insurance is a Western Canadian insurance broker looking to compete with the industry's shift toward online purchasing. After our initial consultations, it became clear that MIG needed to first redefine its market position in order to remain relevant and be perceived as a digital native. To do this, the concept of ‘Buyer Friendly Insurance’ was developed to signal MIG’s shift away from a company that simply sells insurance, to one that empowers customers with the tools and knowledge to buy the insurance that’s right for them. It was important for MIG to remove the sales pressure, while remaining highly reactive to people’s needs where and when called upon. From here, we developed brand messaging, a refined identity, illustration system, and a marketing campaign that all lead back to where we started: the website.
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