RAW ART.
Magazine
Raw art. magazine is oriented to products made of wood, steal, concrete, clay...- raw materials. People who are interested in handmade products can find articles about the latest technology for creating products, insteresting interviews of successfull artists and inspirational pages to not give up on their visions.
Overall design of the magazine is inspired by industrial enviroment. Main elements of magazine have feature of concrete pattern also used on some 5th elements details. I’ve stick with the simple photo style, colored with a bit of gama offset. Some of them are overlayed in order to keep the roughness and movement of industrial design.
Brand Persona
Creator
The magazine´s brand archetype is creator. Raw art. magazine brings to the attention of latest technology of producing modern art in order to inform artists and designers, both profesionals or amateurs , about new possibilities of creating. Creator archetype is very expressive and even more curious about new ideas, and how to visualise them. Therefor, creator brands motivate artists into creative thinking through quotes of famous people to not give up on vision.
Tone of voice
The tone of voice is basically, informative. Articles should have been easily understand, with a common language, to people who are interested in art or diy products. Special terms are only used for some specific technic or name of certain machine.
