Trailhead Casino
Branding for a Casino Seeking a Home
Branding for a Casino Seeking a Home
Marvel Gaming’s bid for a Kansas casino license included various out of home and advertorials to win
the “hearts and minds” of the local population. The different pieces reflected Trailhead Casino’s potential commitment to job generation, local entertainment and outdoor lifestyle options, as well as upscale spa and restaurant options.
the “hearts and minds” of the local population. The different pieces reflected Trailhead Casino’s potential commitment to job generation, local entertainment and outdoor lifestyle options, as well as upscale spa and restaurant options.
Out-of-home signage
Three of the many advertorials placed in South-Central Kansas newspapers
Property amenities logos
A two page spread targeting the local residents
