In the mid 1990s, I had the good luck to work with North Charles Street Design Organization (NCSDO) to implement a new identity program and create new admissions collateral for Cabrini College.
After extensive market research, NCSDO updated the logo and primary typeface and developed a new search piece, traditional student viewbook, and adult student viewbook. The identity was then spun internally to all stationery and secondary collateral.