This project was about refreshing an already existing advertising campaign. We could refresh a campaign that was maybe dated, out of fashion or just forgotten about. I found an old Umbro kit advert from the 90's and decided to give a fresh and modern twist.
Brands like nike and Adidas often idolise their athletes, making them almost seem like superheroes. To put my own spin on this I created three illustrations of players from three different international club teams (West Ham United, PSV Eindhoven, 1. FC Nurnburg) using their most famous players to generate a hype and a buzz.
Umbro have a international market but are very much English and I wanted to include this in the final outcome by depicting teams that are sponsored or are endorsed by Umbro overseas.
