In our modern world full of communications, trade, tourism and more, the meaning and value of a “destination” has become even more competitive. The Department of Tourism of the Republic of Karabakh trusted DEEM with the responsibility of branding the young republic with the aim of boosting its evolving tourism infrastructure. 

DEEM developed the overarching brand concept including the logo, slogan and print collateral materials. The developed slogan “Karabakh, a hidden treasure” urges to discover the distinctive sites of Karabakh that are relatively unknown and are worth seeing. A promotional poster and 5 themed brochures were designed to present the major antique and modern attractions as well as ancient and traditional art and crafts of Karabakh.