DO YOU SEE 3D?
BOSS Black New Dimension Beijing
World's first 3D campaign for the "BOSS Black Fashion Show Beijing" which was broadcasted live online.
Free 3D glasses could be ordered on the brand website to experience the campaign on all channels
(Online, Social, POS, Print and TV) live in 3D. The campaign generated 720.000 new Facebook Fans,
320.000 new Google+ Fans and 60.000 new Fans on Twitter during a period of 4 weeks.
NEW DIMENSION BEIJING offered the user a unique and unprecedented 3D experience: A 3D webspecial where the users could order their personal pair of branded 3D glasses, a 3D behind-the-scenes live coverage on all social media channels including the 3D "Way to Beijing" video diary and the highlight – the 3D Live Stream of the BOSS Black Fashion Show Beijing online, mobile and on facebook.
